Vancouver Institute

GENERATIVE AI IN THE MARKETPLACE: APPLICATIONS, TRENDS, AND IMPACT

When: Where: P.A. Woodward Instructional Resources Centre, UBC’s Point Grey Campus, 2194 Health Sciences Mall, Vancouver.

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Dr. Chunhua Wu

Associate Professor & Finning Junior Professorship in Marketing.

Division Chair, Marketing and Behavioural Science, UBC Sauder School of Business, University of British Columbia

Dr. Chunhua’s research examines consumer behaviour and firm strategy in the internet and mobile marketing domain. He teaches Market Research, Business Intelligence, and Business Analytics across undergraduate, graduate, MBA, and executive programs. Before academia, Dr. Wu co-founded an internet company providing financial information services in China. He is also an active investor in ventures including SpaceX, Tanium, Next Trucking, and Intelligent City.

Previous lecture

A Concert by the UBC Opera Ensemble, led by Nancy Hermiston

This event will be held in the UBC Old Auditorium | Professor Nancy Hermiston is a distinguished opera singer, stage director, and educator whose career has taken her across Canada, the United States, and Europe. She has taught voice and directed productions at the Meistersinger Konservatorium in Nürnberg and at the University of Toronto’s Opera and Performance Divisions.

Next lecture

CLIMATE CHANGE AND CLIMATE POLICY: A CANADIAN FOREST ECOLOGIST’S PERSPECTIVE

Joint lecture with UBC Emeritus College | Dr. Catherine Potvin is a distinguished tropical forest ecologist whose research advances understanding of carbon dynamics, biodiversity, and community-based climate solutions. With decades of fieldwork in Panama and Latin America, her work has shaped international climate policy, including through her service as a UN climate change negotiator for Panama.