The following is the full data set of answers:

Respondents came from 70 different countries.

Respondents ranged in age, experience and medium.

This research was conducted by Dr. Shayna Plaut and Peter Klein, with research assistance from Olivier Musafiri. Additional research assistance was provided by Britney Dennison, Peter Mothe and Ashley Nicholson. Data visualization was created by Sharon Nadeem.

Funding for this research was provided by the Canadian Media Research Consortium and the University of British Columbia Faculty of Arts.